Lorin Culver is a Member of The Institute for Luxury Home MarketingTM. Not all agents operate effectively in the upper-tier market, a segment that requires special competencies and marketing expertise. As an Institute Member, Lorin is part of an international network of real estate professionals who specialize in the luxury market.
Now that you have decided to buy or sell a luxury home, it is time to select the real estate professional. One who can best assist you in achieving your goal. Here are five tips for choosing an agent in the luxury real estate market.
Request Market knowledge and real estate skills
Look for special luxury affiliations and designations and ask what they mean
Ensure that your marketing consultation includes a specific plan for your luxury property
If you are selling, avoid agents who "buy" your business
Rapport and clear communication are important
The Coldwell Banker Global Luxury® program is founded on the belief that extraordinary properties require extraordinary marketing.
Extraordinary marketing begins with a bespoke marketing plan. Lorin Culver, along with an experienced marketing team, will craft strategic plans to encompass targeted local, regional and international advertising campaigns designed to capture each property’s unique qualities and speak to those affluent buyers who are most likely to respond.
This approach ensures the highest level of exposure for each of your fine estates.